This lazy Sunday morning the phone rang. It was an airline from which Larry had recently purchased a ticket. Thinking there might be a problem, he answered. It turned out to be yet another request for a moment of his time for a brief survey about his experience. Larry hung up.
“The experience was just fine except for the call about the survey,” he fumed. “I’d like to ask them why they think so little of my time that they can have it for free.”